"The Dress" officially took over the Internet on Thursday. Like it or not, it's all over social media and likely dominating the conversation inside offices across America today.
Here's how several brands, institutions and celebrities have used the topic. Most used it to insert their product into the conversation — others may have taken advantage of the distraction.
LEGO Group found a cute way to get in on the debate:
#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress#dressgatepic.twitter.com/5oj3ZTqOWk
— LEGO (@LEGO_Group) February 27, 2015
While the Howard Stern Show used laughs at the expense of a longtime staffer:
We don’t know what color @cwotd’s dress is either #DressGate#whiteandgoldpic.twitter.com/k5VK1VqJNt
— Stern Show (@sternshow) February 27, 2015
The Pro Football Hall of Fame was matter of fact about it:
There's no denying the color of our Jacket. #ProFootballHOF GOLD! #TheDresspic.twitter.com/cuqiti2Ox5
— Pro Football HOF (@ProFootballHOF) February 27, 2015
Amusement park Cedar Point reminded its followers of a ride:
She's definitely gold...er...yellow. And red. #TheDress#TheDragsterpic.twitter.com/rqIElQuZMw
— Cedar Point (@cedarpoint) February 27, 2015
York College of Pennsylvania, with a small student body, even got in on the trend:
Before you leave for break: What color is our rock? We are starting to doubt everything. #dressgatepic.twitter.com/xQfuHKgSuF
— York College of PA (@yorkcollegepa) February 27, 2015
ABC's "Good Morning America" summed up Thursday's top trenders in one photo:
The internet summed up in one photo. #TheDress#Llamaspic.twitter.com/t9qUYi4zO4
— Good Morning America (@GMA) February 27, 2015
While the web was distracted, Kanye West apologized to Beck for stealing his thunder at the Grammy Awards:
I would like to publicly apologize to Beck, I’m sorry Beck.
— KANYE WEST (@kanyewest) February 26, 2015
And also to Bruno Mars, for insulting him in the past:
I also want to publicly apologize to Bruno Mars, I used to hate on him but I really respect what he does as an artist.
— KANYE WEST (@kanyewest) February 26, 2015
Clint Davis is a writer for the E.W. Scripps National Desk. Follow him on Twitter @MrClintDavis.