CarMax pulls sponsorship from Los Angeles Clippers in the wake of alleged comments by owner Sterling

NEW YORK (CNNMoney) -- The sponsor backlash against Los Angeles Clippers' owner Donald Sterling has begun.

CarMax, an online marketplace for buying cars, and the airline Virgin America said Monday that they were ending sponsorships with the NBA's Clippers following allegations of racist comments by team owner Sterling.

"CarMax finds the statements attributed to the Clippers' owner completely unacceptable," CarMax said in a statement. "These views directly conflict with CarMax's culture of respect for all individuals. While we have been a proud Clippers sponsor for nine years and support the team, fans and community, these statements necessitate that CarMax end its sponsorship."

Virgin America, in a statement, said: "While we continue to support the fans and the players, Virgin America has made the decision to end its sponsorship of the L.A. Clippers."

Another sponsor, insurer State Farm, said it was "taking a pause" in its "relationship" with the team -- calling Sterling's reported comments "offensive."

"While those involved sort out the facts, we will be taking a pause in our relationship with the organization," State Farm said. "We are monitoring the situation and we'll continually assess our options."

The flurry of announcements comes several days after report by TMZ that Sterling made derogatory statements about African-Americans in a phone conversation with his girlfriend V. Stiviano, after she posted a photo of herself with NBA veteran Magic Johnson.

--CNNMoney's Chris Isidore contributed to this report.

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