Will Ferrell was the star of a Super Bowl commercial that most viewers didn't get to enjoy.
Ferrell is the pitchman for Old Milwaukee, with a catch.
His commercials for the beer only air in certain small markets.
Reddit, the cities where you could see the most recent ad include: Sherman, Texas, Ardmore, Oklahoma and Glendive, Montana.
The spot is reminiscent of Go Daddy's "make-out" ad featuring model Bar Rafaeli.