The ugly holiday sweater ornament controversy: Hallmark defends decision
8:20 PM, Nov 1, 2013
8:55 PM, Nov 1, 2013
KANSAS CITY, Mo. (AP) — A recently released christmas ornament in the shape of a tacky holiday sweater, emblazoned with the phrase: "Don we now our FUN apparel!" has become something of a public relations issue for greeting card giant Hallmark.
The company recently released a statement defending itself against claims that it was making a political statement by using the word "fun" to replace "gay" in a popular lyric from the "Deck the Halls" Christmas carol.
But the Kansas City, Mo.-based company say the multiple meanings attached to the word "gay" meant the sweater's lyrics would be open to misinterpretation.
Hallmark began defending itself this week after critics took to Twitter and the company's Facebook page accusing the company of making a political statement by using the word "fun" to replace "gay" in the lyric from the "Deck the Halls" Christmas carol.
said they would never again buy Hallmark merchandise and that the change amounted to the company rewriting holiday classics in the name of political correctness.
"The trend of wearing festively decorated Christmas sweaters to parties is all about fun, and this ornament is intended to play into that, so the planning team decided to say what we meant: "fun." That's the spirit we intended and the spirit in which we hope ornament buyers will take it."
The ornamental, miniaturized version of the ugly holiday sweater ornament currently sells for $12.95 and is available online.