What would we be without mom... the woman full of hugs, kisses and encouragement?
Procter and Gamble knows how important mothers are and made them the focus of a new Olympics-themed ad.
The video, which was posted on YouTube, shows vignettes of mothers helping their children during various stages of their lives.
It ends with a tag line, "for teaching us that falling only makes us stronger."
Video for mobile: http://youtu.be/57e4t-fhXDs