Old Spice is out with an ad that will either strike you as witty or weird.
The video, about mothers and their sons growing up, has gone viral.
A young man is shown spraying on Old Spice and after he leaves his room you can see his mother standing behind the door.
"I didn't see it coming, but it came in a can. Now my sweet son sprayed into a man," she croons.
Other mothers continue the theme.
As Today.com notes it will either have you hitting "retweet" right away, or calling your therapist.
Mobile users: http://youtu.be/8M-sAPobpfY