The TODAY Show premiered the Budweiser Super Bowl puppy love ad which features the bond between a Clydesdale horse and a puppy.
The Super Bowl doesn't just feature the best two NFL teams. It also features some of the year's most creative ads.
In fact, some people watch the game just to see the commercials.
Sponsors have learned to get even more mileage out of their efforts by previewing the spots before the big game.
The latest is Budweiser which gave the Today Show exclusive access into the making of a spot featuring a Clydesdale horse and a puppy.
Take a look for yourself.
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