Adidas 'shackle' shoes ad dropped after outcry; critics claimed image invoked the image of slavery

Adidas issued an apology

(CNN) -- German sports apparel maker Adidas has withdrawn its plans to sell a controversial sneaker featuring affixed rubber shackles after the company generated significant criticism when advertising the shoe on its Facebook page.

The high-top sneakers, dubbed the JS Roundhouse Mids, were expected to be released in August, according to the Adidas Originals Facebook page. "Got a sneaker game so hot you lock your kicks to your ankles?" a caption below a photo of the sneakers read.

The June 14 post prompted plenty of criticism from around the Web, with many of those commenting saying they felt the shackle invoked the painful image of slavery.

"Wow obviously there was no one of color in the room when the marketing/product team ok'd this," said a commenter, identifying herself as MsRodwell on nicekicks.com.

"I literally froze up when I saw a new design from Adidas set to hit stores in August," Dr. Boyce Watkins said in a post for the website Your Black World.

Though dismissing the criticism in a written statement by defending the sneaker's designer, Jeremy Scott, as having a "quirky" and "lighthearted" style, Adidas nonetheless said Monday that it planned to cancel the shoe's release.

"The design of the JS Roundhouse Mid is nothing more than the designer Jeremy Scott's outrageous and unique take on fashion and has nothing to do with slavery," the statement said. "We apologize if people are offended by the design and we are withdrawing our plans to make them available in the marketplace."

One of Adidas' most high-profile condemnations came from the Rev. Jesse Jackson.

"The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive," he said in a statement Monday, before Adidas' decision to withdraw them from the marketplace.

He said Tuesday that civil rights groups had contacted NBA Commissioner David Stern, asking him to intercede. Jackson said the groups could engage in a boycott in about 50 markets if the shoes went on the sale.

The photo of the sneakers was still in the photo section of Adidas' Facebook page Tuesday morning. And whether Adidas wanted it or not, the sneakers were still inspiring a spirited debate about race in the comment section of its Facebook page.

 
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