LOS ANGELES - Starz has become the latest pay TV channel to ease its embrace of subscription video provider Netflix and treat it more as a competitor.
The service, a unit of Liberty Media Corp., said Thursday that beginning April 1, new episodes of original series will be allowed to play on Netflix Inc.'s streaming service 90 days after they debut on Starz.
Previously, Netflix customers were able to stream new episodes of its original series "Spartacus" immediately after they aired. That meant Netflix customers only interested in original series could forego a separate subscription to Starz.
Starz said the delay will soon apply to "exclusive first-run movies" as well, although a spokeswoman did not immediately clarify.
Starz has the pay TV rights to movies from The Walt Disney Co. and Sony Corp.