Sprint, WeGo: Company targets children ages 5 to 12 with new cellphone

How young is too young for kids to have cellphones?  It's a question parents have been debating for more than a decade.

But it's getting even more attention with Sprint targeting kids as young as 5-years-old with a new kid-friendly phone.

The company calls the "WeGo ," an affordable first phone for kids, targeting ages five to 12.

The "WeGo" has security measures allowing parents to program which contacts their kids can make calls to and receive calls from. It has GPS tracking, can only send preset text messages, like 'I'm at school' and has a string to pull if kids feel they're in danger, sending parents an immediate text message.

“I think it's a good idea with the limitations, but I'd rather see it targeted a little older,” says a parent.

Though many agree the cellphone is simply a tool and that parents must be parents by setting boundaries for their children.