Some retailers are offering freebies along with Black Friday deals to lure more shoppers in.
Many stores are offering free merchandise, free entertainment and free food.
Old Navy is offering free digital cameras to a limited number of shoppers who spend at least $40.
JCPenney will hand out Disney Show globes. Sears has free Thomas Kinkade collectible ornaments for the first 200 shoppers who purchase clothing or accessories.
And Seattle's Best will send a free sample of coffee to the first 100,000 people working on Black Friday who visit the company's Facebook page.
The Monday after Thanksgiving is Cyber Monday, when online retailers offer deep discounts to shoppers.
According to the National Retail Federation, it's one of the biggest days for Internet shopping.
And some online retailers hoping to cash in on those bucks have been offering cyber deals every Monday since Halloween.
Spending on Cyber Monday alone is expected to be around $1.2 billion, according to research firm comScore, Inc.
Credit card companies and retailers with credit cards are also promoting cash back deals to get shoppers to use credit.
This month, American Express is offering five times the amount of reward points for certain purchases. Card holders can then redeem their points on discounted items from Nov. 21-30.
Amazon.com rewards card offers extra points for all digital downloads from the site between Nov. 15 until the end of the year.
Retailers like Macy's, Best Buy and others will offer incentives for using their cards.
But be mindful, if you don't pay the bill in full, you will negate any rewards you get.