If you have ever had a baby, you know that little ones can sometimes go hours with a wet diaper before you discover it.
Now, there's an app for that.
Huggies has just launched a new gadget and smartphone app called the Huggies TweetPee, that -- you guessed it -- tweets you when junior pees his diaper.
It's a small plastic bird-shaped device you affix to the outside of the diaper that detects dampness. When it does, it sends a tweet to an app, which in turn lets you know that YOUR BABY NEEDS CHANGING NOW.
At this point, it is available only in test markets in South America. But if it becomes a hit, Huggies is expected to launch it in the US soon.
But at the same time it complements Huggies for coming up with such a brilliant concept, as it is guaranteed to sell more Huggies diapers.
Think about it: a baby often goes several hours, and several pees, without a diaper change. With TweetPee alerting Mom to every little squirt, diapers could be changed two or three times more often.
That's a lot of Huggies.
In addition, TweetPee keeps track of the number of diapers you go through, and alerts you when the supply is running low.
AdWeek, however, says a better device might be the "TweetPoop." After all, it is a number two deposit that is the bigger concern for parents. You don't want baby swimming in one of those for an hour or two.
As always, don't waste your money.
To watch the South American ad (not in English) for the product, click on the video player below. (Note to mobile and tablet users: Open the story in a browser to watch the video.)
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