There's now another reason to call it "Christmas in July."
Right after the Fourth of July holiday, some stores are already offering back to school sales, the earliest ever.
It crept up like Christmas right after Labor Day, but a National Retail Federation survey found that this is what shoppers want.
The NRF says stores are expecting even more early back to school shoppers this year.
The better bargains are available now because it helps retailers move merchandise to make way for the next sales event.