From chocolate bunnies to yellow marshmallow Peeps, sugary Easter confectionery treats this year in the U.S. are projected to be $2.26 billion, due to the extra three weeks of merchandising, according to the National Confectioners’ Association.
That’s a 4 percent increase in sales from last year.
In a NCA survey of 1,335 people, nearly 83 percent of parents plan to include candy and chocolate in their Easter baskets.
Just Born took a look at Peeps by the numbers. Mobile users click here.