According to Animal Planet, the 12-hour Puppy Bowl marathon drew 8.7 million viewers last year.
In past years there have been interesting, memorable alternatives to the traditional Super Bowl halftime show.
For a few years we had the "Bud Bowl" where animated Budweiser bottles battled Bud Light bottles, each decked out in protective football helmets.
More recently, guys may recall the Lingerie Football League, where ladies played football while wearing lingerie.
This year during the Super Bowl, Animal Planet brought you the return of "Puppy Bowl." Have a look at the action in the video above.