CINCINNATI - The E.W. Scripps Company (NYSE: SSP) is redefining the afternoon news with the premiere of The NOW at two of its stations, KMGH, Denver’s 7, and KSHB, 41 Action News in Kansas City, Missouri, beginning July 14. The NOW premieres on WPTV on Aug. 18.
The fast-moving locally produced news program covers news that is trending on social media and invites the audience to join the conversation across traditional and digital media platforms.
The Now South Florida will launch with reports by host Shannon Cake, reporter Katie Johnson and digital reporter Rachel Leitao. Viewers can see the show weekdays at 4 p.m. on NewsChannel 5, or streaming on WPTV.com and the WPTV apps.
The program will expand in the coming months to five more local Scripps television stations, including WXYZ in Detroit, KNXV in Phoenix, WCPO in Cincinnati, WEWS in Cleveland, and WFTS in Tampa.
The NOW features news and information but is not a newscast. Viewers will engage, share and interact constantly throughout the hour-long program. The show includes a mix of local, national and international news, viral videos, and entertainment and lifestyle stories. Each local market will work in tandem with a national desk, based at KMGH in Denver, to share what’s trending across social media sites at that moment and over that day, as well as what to expect in the days ahead. The program also creates opportunities for breaking news and weather during the 4 p.m. timeslot.
“I believe The NOW will set the pace for the type of programming that audiences on multiple platforms crave,” said Brian Lawlor, senior vice president of Scripps television. “These audiences want to know what’s happening right now, give their own take on those events, and share their thoughts with their own social media networks. The NOW does all of that in a fast-moving, fun format that showcases our strengths in storytelling while serving each of our communities in a unique way.”
Scripps owns two other original television programs, both entering their third year: the game show Let’s Ask America and entertainment magazine show The List. Let’s Ask America will expand to television markets nationwide this fall through syndication partner MGM Domestic Television Distribution LLC (MGM), a division of Metro-Goldwyn-Mayer Inc. The List expands to 12 Scripps markets.
Scripps also collaborates with Cox Media and Raycom Media to produce RightThisMinute, a daily program that gives viewers the first look at the best videos of the day before they go viral. It reaches 85 percent of U.S. households.
The E.W. Scripps Company (www.scripps.com ) serves audiences and businesses through a growing portfolio of television, print and digital media brands. Scripps owns 21 local television stations as well as daily newspapers in 13 markets across the United States. It also runs an expanding collection of local and national digital journalism and information businesses including online multi-source video news provider Newsy . Scripps also produces television programming, runs an award-winning investigative reporting newsroom in Washington, D.C., and serves as the longtime steward of one of the nation’s largest, most successful and longest-running educational programs, Scripps National Spelling Bee. Founded in 1879, Scripps is focused on the stories of tomorrow.