NEW YORK (AP) -- Archery is the new curling.
NBC said Thursday that during the first few days of its Olympics coverage, archery was the most popular sport of any that it aired on its cable networks -- bigger even than basketball. Archery averaged 1.5 million viewers when it came on TV.
NBC Sports Group Chairman Mark Lazarus attributed the interest in part to the popularity of "The Hunger Games" getting young people interested in bows and arrows. American archer Brady Ellison is also a big draw.
It is reminiscent of when recent Winter Olympics telecasts fueled an interest in curling.
Copyright 2012 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
Click here to see the latest mugshots in Palm Beach County
Click here to see the latest mugshots in St. Lucie County.
Get the latest updates, photos and video from the devastation in Moore, Okla. Also, see how to help.