Fisherman hope new tags placed on fish caught in the Gulf will increase business, appetites

DESTIN, Fla. - Tag, you're gulf.

There's a new marketing campaign on Florida's Gulf Coast, where all grouper and snapper caught will be tagged with a special message.

The tag reads "gulf wild".

Fisherman on the Gulf Coast are working with the Forida Department of Agriculture to restore confidence in local seafood, after the BP spill.

For the past year, consumer confidence about the quality and safety of seafood has been in less than shallow water.

Local seafood fans hope the campaign will help boosT fishing business in the Gulf and reassure seafood buyers that this is a safe product.

Gulf seafood currently goes through more health testing than other other seafood in the world.

That's why fisherman are going "gulf wild" for these new tags.