Memorial set up where a teen was gunned down in South Bay on Sunday

SOUTH BAY, Fla. - A snapshot of South Bay opens your eyes to a small town. There's not a lot going on here and for many life is rough.

"There are no jobs, a lack of work and we are just needing a lot of help down here," says Erlando Carney.

"On a scale of 1-to-10 how bad would you say the violence is?" one resident is asked. He answers, "A nine."

A memorial for almost 16 year old James Demps gives a snapshot into the violence.

He was gunned down over the weekend; believed to be the target of a gang.

"I can't believe it, it seems fake," says Passion Moore a friend of Demps.

"I just think it was a senseless act of violence. I don't understand how you can come to a town and kill an innocent person for no reason," adds Carney.

Investigators say the teen was walking back to his house around 8:30 Sunday night when he was shot multiple times on Northwest 11th Avenue in South Bay.

He took his last breath near a swing set while a mother and her children inside hid from the gunfire.

"It was like 7 gunshots and she told my kids to get down on the ground, "explains Demorrous Thomas.

Residents dumbfounded by the violence say they don't know what to do next and they are fearful the gangs will continue to rule the streets.

"They have no respect for their parents, the police, nobody," says Mary Demps.

Family and friends are numb, and nearly speechless. But they say the love they have for James Demps is a memory no one can steal.