Vending machine business is golden

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©2007 The E.W. Scripps Co. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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©2007 The E.W. Scripps Co. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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©2007 The E.W. Scripps Co. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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Posted: 12/17/2010

BOCA RATON, Fla. - Have any spare change? How about some spare hundred dollar bills.

You'll need them to purchase what's inside the 'Gold to Go'  vending machine in Boca Raton.

While more common in Europe, the gold vending machine at the Town Center Mall is the first in the U.S.

"I think it's great, I’m trying to push her into letting me buy one for somebody," said Milton Schneider.

Milton and wife, Florence Schneider were the first people in the entire country to get their hands on the gold.

"We see the commotion and we said 'what's going on, what is this?'  And then they unveiled it and it's a gold ATM machine, I never knew they could make it into an ATM, where you can get it so conveniently, usually you think of soda or candy bars or chips, said Leona Ujcic.

"We have made this machine specifically for shopping for small gold gifts," said Thomas Geisslei, CEO of "Gold to Go."

The machine can hold up to $150,000 in gold and automatically adjusts its pricing every 10 minutes to reflect the going rate.

Buyers choose exactly what size and style of gold they want using a touch screen.

Then the machine releases the gold in a stylish black box.

"One stop shopping, come in, select the item, put the money in, and take the gold, that's it," said Geisslei.

For those worried about security, the machine is flanked by an armed bodyguard and monitored by a myriad of cameras.

"We made a lot of advances in our customer service, if you feel uncomfortable with the machine, if you have a question, you just push the talk button, or the rescue button, I call it," said Geisslei.

Geisslei hopes to set the gold standard in the U.S. by installing more than 30 "Gold to Go" machines around the country within the next year.

 

Copyright (c) 2010 The E. W. Scripps Company

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