The online efforts for the 2012 campaigns have been much more popular than they were four years ago, when social media was only beginning to become a popular tool for candidates in their efforts to get elected.
According to a new study from consultant "Sociagility", there is a major connection between how one performs on social media, to whom people in Iowa decide to support.
Ron Paul may not have the most Twitter followers, he currently has 149,530, but "Sociagility" says Paul is the candidate most effectively using social media. "Sociagilty" told NewsChannel 5 via Twitter, that Paul, demonstrates an understanding that effective use of social media isn't about fans and followers, but what you do with them.
Paul also had the most growth in followers in the month of December according to research by Qorvis Communications.
Newt Gingrich leads the way for Twitter followers with 1,385,503. Gingrich has been building momentum in days leading up to the caucuses by uploading pictures from the campaign trail on both Facebook and Twitter. He has even created a separate page just for his stops in Iowa; "Iowa with Newt" is trying to give residents a chance to meet up with Gingrich while he is in the Hawkeye State.
Gingrich and Paul's social media posts aren't all that different from other candidates, but whatever it is, their tweets seems to resonate well among voters and people who have not yet decided who they want to support.
Here's a look at the number of followers the other candidates have on Twitter the day before the caucuses:
Just like they do from the campaign trail, all candidates have been using both Facebook and Twitter to attack President Obama's policies.
And speaking of Facebook, Michele Bachmann has been posting pictures to the "Iowa 99 County Tour" album on her page. She has also been posting announcements that detail media coverage, endorsements and the message she wants to get across to voters.
On New Year's Eve, Mitt Romney posted a family photo to his Facebook page wishing supporters a happy New Year. It's just one of the ways candidates have been trying to connect with voters on a more personal level.
However, social media should be a two-way conversation and that is one thing that doesn't seem to be occurring on any of the candidates' pages. Citizens' comments and questions seem to go unanswered. If they want people to get to know them, perhaps they should make more of an effort to respond.
Do you think all of these efforts on Facebook, Twitter and on the politicians' official websites will translate to more votes?
Copyright 2011 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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