KANSAS CITY, Mo. (AP) -- Fewer people are sending paper greeting cards, a worrisome challenge for the nation's top card company.
Kansas City, Mo.-based Hallmark Cards Inc. announced last week it's closing a Kansas plant that produced a third of its signature product. Hallmark is shedding about 300 jobs as it shifts work to two other plants.
Hallmark and companies like it are dealing with a cultural shift in which consumers are increasingly choosing cheaper and quicker ways to communicate.
Hallmark says that over the past decade, the number of greeting cards sold in the U.S. has dropped from 6 billion to 5 billion. An industry trade group puts the figure at 7 billion.
Hallmark executive Pete Burney says competition in the industry is "formidable" and that consumers have more ways to connect digitally.
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
One person will win a three-year lease on a 2013 Honda Civic Lx Sedan automatic.
Click to see the latest mugshots, plus this week's wanted fugitives.
This feature packed upgrade brings you faster performance, easier navigation, and stunning improvements to photos, video and readability.
Latest News Stories
Police said a forensic examination recovered at least 82 files on his computers depicting sexual exploitation of children.