Walgreens selling 50 cent beer

Releasing its own brew, Big Flats 1901

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Big Flats Beer.

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Posted: 02/01/2011

Walgreens is doing more than just selling beer. They’re also making it, and then selling it for cheap. Dirt cheap.

Walgreens has released its own brew of beer, called “Big Flats 1901,” which it is selling for 50 cents a can, $3 for a six pack.

The product is in 4,600 of the chain's 7,655 U.S. locations, according to the Chicago Tribune.

"In this tough economy, consumers are looking for value and ways to make their money go (further)," a Walgreens spokesman told the Tribune.

Sales for Big Flats have "really taken off" since the products began arriving in stores last month, Kathleen Burns, Winery Exchange's senior marketing manager, said in a statement to the Chicago Tribune newspaper.

Next month, Walgreens will debut Colby Red, a red wine, which will join the chain’s Southern Point and David Stone wines.

Copyright 2011 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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