It's a photo of a beaming child on Halloween - delighted to be dressed as Daphne from the cartoon "Scooby Doo"
But underneath the orange wig, is a little boy nicknamed "Boo".
His mom Sarah created a stir online with her blog about Boo's Halloween outfit and the negative reaction she received from some other moms.
Sarah wrote, "If you think that me allowing my son to be a female character for Halloween is somehow going to 'make' him gay then you are an idiot..... I am not worried that your son will grow up to be an actual ninja so back off."
Experts say- regardless of the behavior- at 5, it's way too early to determine a child's future sexual orientation.
"Every child has tendencies and feelings and inclinations so if that is what is leading him to dress this way, okay but i would be hesitant to say that is going to be his declared sexuality," said Dr. Charles Sophy.
It's a topic that's getting a lot of attention. people magazine recently featured Seattle mom Cheryl Kilodavis and her book "My Princess Boy" about her now 5-year-old son Dyson's love of all things pink and girlie.
"Well Dyson was almost 2 when he started having a unique eye for everything beautifu," said Kilodavis.
His parents' goal now: to increase awareness and understanding for little boys who like pretty things.
New Jersey state officials provided details Thursday on raids they conducted a day earlier as part of a yearlong investigation dubbed Operation Swill.