"I have a warehouse on Hancock Street, I park on Camino del Rio, I park on Miramar road, I mean there's tons of places," explains truck owner Sam Kholi.
Each truck reads: "Jesus Christ is Lord, Not a Swear Word."
There are 75 trucks on the road.
Sam started the business to spread the word of God.
Sam says the feedback is about 99 percent positive.
"You get one percent very ugly feedback, so you can tell," says Kholi, "Either you hate the message, or you kind of love the message."
A good chunk of that one percent resides in Hollywood.
Sam used to be a big movie fan.
Then he thought film-makers started using Jesus' name in vain a little too much.
"If you can't praise his name, you have no business," said Kholi. "Just keep your mouth shut, you can use any other cuss word you want."
So several of his trucks got a new addition.
The Hollywood sign, crossed out.
His trucks do business in the Los Angeles area and one person claiming to be a movie producer saw one and gave Sam a call.
"He said he's going to make my life Hell if I don't stop doing what I'm doing," Kholi said. "So I said if you stop cursing the name of Jesus in your movies, I'll stop doing what I'm doing. He said well, it's freedom of speech. I said well, it's the same thing with the truck, it's freedom of speech."
Reported by: Derek Togerson/KNSD
Copyright 2009 The E.W. Scripps Co. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
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