'Fifty Shades of Grey': Romantic or raunchy?

The book 50 Shades Of Grey" by E. L. James has the tongues of South Florida women wagging.

"Risqué,” said one.

“There's a lot of sex in it,” said another.

The steamy novel involves a young woman in college and a wealthy businessman. It is flying off store shelves.  But why?

"Anything that women get exposed to that's new and naughty can really turn them on,” said Dr. Maureen Whelihan, a sexual medicine expert.

"It definitely spiced up my life with my boyfriend,” said Nicole Born, who read the book. “You want to push the boundaries. You get so close to the characters and you figure they're doing it and they're trying it and they're liking, it so let's try it."

While this book is appealing to women of all walks of life, Dr. Whelihan says mothers with children still live at home are especially intrigued by it. One mom of two, who didn't want to be identified, said her sister-in-law has a unique name for the book.

"She's like, 'Yeah, it's mommy porn'. I'm like, 'What does that mean?' So that alone piqued my interest. So now I’m like I've got to read it just because I'm curious."

Despite the tantalizing moments, the book is also producing a sense of outrage. Many women feel the heroine in the novel is being reduced to a submissive sex object.

"Your feminists out there are going to say 'How dare you promote this book,’ but these are willing participants. All along the way, this young lady chooses to go another step with this fellow,” said Whelihan.

For Constance Lawson, the book, along with the second and third installments, enlightened her view of her own marriage.

"My marriage, the way he loves her in this book---which is hard to say because you're only looking at book one---you have to go into book two and three to see that,” she said. “ That's how my husband loves me."

"It's that naughty, ‘I have to have you now, I'm craving you and I want you and I need you kind of thing,’” said Whelihan. “So that's romantic."