Walmart offers back-to-school savings with ad match policy

With moms on a tight budget this back-to-school season, Walmart has announced it will offer low prices all season long on a broadened assortment of back-to-school and back-to-college essentials, including everyday supplies, sporty backpacks and the latest electronics.

According to recent research, more than half of moms will spend about the same on back-to-school shopping this year with a third of moms spending less.

To ensure moms stay within their back-to-school budgets, Walmart will match any local competitor's advertised price for the same product, right at the register. But you have to have a match ad.

"We know our customers need to stretch their dollars as far as they can," said Duncan Mac Naughton, Walmart's chief merchandising officer. "We're making it even easier and more affordable for them this back-to-school season with low prices on more items along with our ad match policy and a better shopping experience."