KANSAS CITY, Missouri - Apple finally ends Google's four-year run as the most valuable brand in the world, according to Millward Brown's list of global brand value.
The study estimates Apple's brand to be worth $153 billion (almost half of the company's market capitalization).
Google's brand slipped two percent to $111.4 billion, which is good enough for the No. 2 spot on the list of the world's top 10 brands.
Other major brands to make the top 10 included IBM, McDonald's, Microsoft and Coca-Cola.
Millward Brown Optimor is part of the WPP Group, which has seen the valuation of Apple rise by 859% since 2006.
Six of the brands were technology and telecommunications, including IBM at No. 3 and Microsoft at No. 5.
Last year, fast food brands did well thanks largely to China where popularity is surging.
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