Super Bowl ads battle for championship

Posted: 02/05/2012

  • By: MAE ANDERSON, AP Business Writer

NEW YORK (AP) — Forget the battle between the Giants and the Pats. The real Super Bowl showdown is between advertisers.

The Super Bowl is advertising's biggest stage and companies spent an average of $3.5 million for 30-second commercials for the right to duke it out during Sunday's game. This year's ads use celebrities, nostalgia and sex appeal to draw in the 111 million-plus viewers who are expected to tune in.

A Best Buy ad shows the inventors of things like the camera phone. M&M is introducing its new "spokescandy" Ms. Brown. And Chrysler will have a two-minute spot starring actor Clint Eastwood.

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