LONDON - Teen superstar Justin Bieber has teamed up with the Adidas NEO Label to be its new global style icon.
The two-year partnership with the German sportswear company was announced Tuesday.
The American pop star, who cites James Dean as his fashion idol, says the collaboration is a "perfect fit" because "we both believe in living life to the fullest, being young, free and making our own style."
The 18-year-old singer will front the company's ad campaigns and fans will be able to shop for his personally selected favorite looks. He describes his offstage style as simple, saying he chooses "clothes that look good" while onstage it's all about "comfort, great color and fit."
Bieber is touring the United States on his "Believe" tour, which moves to Europe early next year.
Copyright 2012 Scripps Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
One person will win a three-year lease on a 2013 Honda Civic Lx Sedan automatic.
Click to see the latest mugshots, plus this week's wanted fugitives.
This feature packed upgrade brings you faster performance, easier navigation, and stunning improvements to photos, video and readability.
Latest Local News Stories